Search work that pays for itself, measurably.
A small number of engagements at a time: audits, Core Web Vitals and migration projects, fractional search leadership, and SEO-first builds where the engineering and the ranking plan are the same conversation.
Fixed scope where the problem is clear. A retainer where it is not.
No long lock-ins and no junior handover. I take on a handful of engagements at a time so the person who diagnoses the problem is the person who sees it through.
The things worth asking before you hire anyone.
Can you work with our existing development team?
That is the usual setup. I produce tickets your engineers can act on, review implementations and verify what shipped. If they are comfortable with me contributing code directly, that is usually faster.
Do you do content writing as well?
I do content strategy, briefs and structural editing, plus technical writing where the topic is search. For long-form editorial at volume I will brief and review rather than write everything myself.
How long before we see something?
Technical wins often show within weeks: indexation recoveries, crawl budget, page speed. Competitive ranking and entity gains compound over three to six months. I will tell you which kind of result to expect at each stage.
What about AI search and GEO?
It runs alongside classic SEO, not instead of it. Entities, schema, structure and citable content are the same foundation that makes answer engines comfortable quoting you.
Do you sign NDAs and work with agencies?
Yes to both. A good share of my work is specialist support behind agency teams, including white-label technical audits.
Send the URL and the requirement. Decide after that.
Twenty minutes on crawlability, rendering, vitals and entity clarity — then the three things I would fix first. No deck, no obligation.