Shithin Ram
III Services — engagement 11.2588° N / 75.7804° E

Search work that pays for itself, measurably.

A small number of engagements at a time: audits, Core Web Vitals and migration projects, fractional search leadership, and SEO-first builds where the engineering and the ranking plan are the same conversation.

01 — Engagement Three ways to work together

Fixed scope where the problem is clear. A retainer where it is not.

No long lock-ins and no junior handover. I take on a handful of engagements at a time so the person who diagnoses the problem is the person who sees it through.

01 Technical audit & roadmap One deep pass over the site, the crawlers and the data. Findings ranked by business impact, not a ninety-page PDF. Full crawl, log and render analysis; Core Web Vitals field and lab diagnosis; indexation, schema and entity review; a prioritised ninety-day roadmap; and a walkthrough call with your dev team. 2–3 weeks · fixed fee
02 Fractional SEO leadership I own search outcomes with your team: strategy, technical direction, reporting, and the uncomfortable prioritisation calls. Monthly strategy and execution plan, dev-ready tickets, a GEO and AI-citation programme, content briefs and internal linking, and reporting tied to pipeline. Monthly retainer · two slots
03 SEO-first build or migration When the site itself is the problem. I engineer the replacement so speed, structure and crawlability are built in from line one: migrating without losing equity, a zero-bloat front end with semantic markup, schema and template architecture, and extensions or automation around it. Scoped per project
02 — Process Five steps, every time
i. Measure Crawl, logs, field data, Search Console, analytics and the money pages. We agree the baseline before anyone touches the site. You get a baseline report and a definition of winning, in numbers.
ii. Diagnose Separate what moves revenue from what merely looks broken. Most sites have three real problems, not eighty. You get root-cause findings with evidence, ranked by impact and effort.
iii. Build Dev-ready tickets, code where it is mine to write, and verification that each fix actually shipped to production. You get tickets, implementations, QA and crawl verification.
iv. Compound Once the foundation holds: entity work, GEO, content structure and internal linking to raise the ceiling. You get a content and GEO programme aligned to query intent.
v. Report Plain-language reporting on the numbers that matter: qualified organic sessions, rankings that convert, AI citations. You get a monthly readout with next month's bets.
03 — FAQ Questions I get asked

The things worth asking before you hire anyone.

Can you work with our existing development team?

That is the usual setup. I produce tickets your engineers can act on, review implementations and verify what shipped. If they are comfortable with me contributing code directly, that is usually faster.

Do you do content writing as well?

I do content strategy, briefs and structural editing, plus technical writing where the topic is search. For long-form editorial at volume I will brief and review rather than write everything myself.

How long before we see something?

Technical wins often show within weeks: indexation recoveries, crawl budget, page speed. Competitive ranking and entity gains compound over three to six months. I will tell you which kind of result to expect at each stage.

What about AI search and GEO?

It runs alongside classic SEO, not instead of it. Entities, schema, structure and citable content are the same foundation that makes answer engines comfortable quoting you.

Do you sign NDAs and work with agencies?

Yes to both. A good share of my work is specialist support behind agency teams, including white-label technical audits.

→ Start Send the website and the requirement

Send the URL and the requirement. Decide after that.

Twenty minutes on crawlability, rendering, vitals and entity clarity — then the three things I would fix first. No deck, no obligation.

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