About & Background

4 years of search engine leadership, technical optimization, and pragmatic web engineering.

Philosophy

I approach search engine optimization through an engineering lens. Ranking sustainably in competitive markets is not about guessing algorithms—it requires rigorous technical health, precise schema graphs, lightning-fast Core Web Vitals, and an understanding of how both traditional crawlers and modern generative AI models process information.

Having a Computer Science foundation allows me to bridge the gap between marketing objectives and developer realities. As an SEO-friendly web developer, I write code that respects performance budgets, eliminates render-blocking bottlenecks, and structures content so search bots and AI answer engines understand intent immediately.

Career Timeline

SEO Team Lead
Acodez IT Solutions · Calicut, Kerala
July 2025 — Present
  • Serving as a key member of the agency's executive core team, directing technical workflows and cross-departmental operations.
  • Outranking high-authority enterprise domains (including Wix and GoDaddy) for ultra-competitive SaaS and B2B keywords.
  • Directing Generative Engine Optimization (GEO/AIO) roadmaps to establish brand citation across Google SGE, Perplexity, and Claude.
  • Managing high-tier client accounts as primary strategic consultant, linking search organic goals directly to business revenue.
  • Overseeing comprehensive technical audits, Core Web Vitals remediation, structured data architecture, and JavaScript SEO.
  • Mentoring emerging digital talent as Internship Manager at AVIV Digital Institute.
Senior SEO Analyst & Core Team Member
CodeAce IT Solutions · Calicut, Kerala
November 2022 — July 2025
  • Selected within 4 months to join an elite 5-member Core SEO Team dedicated to algorithmic research and defensive strategies.
  • Promoted to Assistant Team Lead (ATL) and subsequently Team Lead (TL) handling hyper-competitive global verticals (Casino, Crypto, Nutra, SaaS).
  • Engineered custom WordPress architectures for fresh and expired domains to accelerate crawl discovery and link equity transfer.
  • Executed multi-region search campaigns across US, UK, CA, and EU markets alongside YouTube metadata optimization.
  • Maintained a 100% on-time sprint delivery record across quarterly and annual project cycles.

Technical Competencies

Search & AI Optimization
Technical SEO Auditing Core Web Vitals (LCP, INP, CLS) Schema.org JSON-LD Generative Engine Optimization (GEO) JavaScript SEO Keyword Cannibalization Remediation International Hreflang Architecture
Development & Tooling
Chrome Extension Development (MV3) JavaScript (ES6+) React.js HTML5 & Modern Semantic CSS Google Apps Script Automations Custom WordPress Architecture RESTful APIs
Analytics & Industry Platforms
Google Search Console Google Analytics 4 (GA4) Ahrefs SEMrush Screaming Frog SEO Spider Looker Studio Microsoft Clarity

Honors & Recognition

Education